5 Things To Think About Before Creating A Marketing Plan

5 Things to Think About Before Creating a Marketing Plan

Setting a marketing budget before defining a marketing plan is like putting the cart before the horse. Although there are plenty of online resources that can help you get a general idea of how much your marketing budget should be, preparing a marketing road map should come first. Before creating a detailed marketing plan including budget allocation to the various channels, deadlines, owner and more, there are 5 things to consider:
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Top 10 Social Media Management Tools

Top 10 Social Media Management Tools

Once you start your social media marketing, social media management tools become crucial for your company's online presence and lead generation, whether you sell to consumers or businesses. Social media is a direct two-way channel to your current and future clients, and…

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When You Should Start Using Email Marketing

When You Should Start Using Email Marketing

Email marketing is a great way to engage with your leads and customers and update them on promotions, new features. It is a powerful tool that enables you to cost-effectively communicate with your target audience where they are almost all day long - their inbox. So when should you start using it?
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Top 10 CRM Tools

Top 10 CRM Tools

Once you start getting clients or even before that, leads, you'll quickly notice there's so much a Google doc or an excel can take. Having a CRM tool in place from the beginning will prevent you a HUGE headache later on,…

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Top 10 PR Tools

Top 10 PR Tools

PR is often mistaken as a marketing strategy that will help your company "explode" in the media, or a sole go-to-market strategy ("all we need is a TechCrunch article!"). But that is (mostly) not the case. You usually can't rely on PR alone…

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