A startup’s marketing strategy combines all of its marketing goals into one plan. Before planning your strategy, think about who your target audience is and focus on the right messaging and channels to reach it. 

Your marketing strategy is the foundation of a marketing plan.

In order to be successful and always relevant, you need to consider several types of marketing strategy, and each one should communicate to your target audience the benefits and features of a product. Some examples for marketing strategies can be PR marketing, guerrilla marketing, email marketing, social marketing and more.

Your marketing road map should include the strategies most relevant to you, that are available with your human and capital resources.

In this page, you can find marketing strategy guides and tips, sorted by B2B products, B2C products and Apps.

If I Was Starting From Zero, Here’s What I’d Do To Get Traffic

If I Was Starting from Zero, Here’s What I’d Do To Get Traffic

Growth Hacking is one of the most buzzed about marketing strategies. Vincent Dignan, one of the best growth hackers, shares his top 10 secrets of what he would do, if he had to grow his brand all over again.
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Social Media Marketing Plan With $0 Budget

Social Media Marketing Plan with $0 Budget

Setting up social media accounts for your startup is a very important aspect of your online presence and a great (free) way for your potential clients to easily discover and find you. This is how you can do it with $0 budget.
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5 Tech Journalists You’d Be Smart To Follow

5 Tech Journalists You’d Be Smart To Follow

A quick way to cut through the noise is to find your trusted sources. I discovered early on that following reporters on Twitter (not necessarily news outlets) has three great benefits. Here are my top tech reporters to follow:
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Follow Your Customers Yellow Brick Road

Follow Your Customers Yellow Brick Road

Our company had over a hundred paying customers so we set ourselves on trying to hit 10% weekly growth. We came up with so many ideas. But here’s the problem: none of them worked.
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When You Should Start Using Email Marketing

When You Should Start Using Email Marketing

Email marketing is a great way to engage with your leads and customers and update them on promotions, new features. It is a powerful tool that enables you to cost-effectively communicate with your target audience where they are almost all day long - their inbox. So when should you start using it?
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5 Places To Launch Your Product And Get Huge Exposure

5 Places To Launch Your Product And Get Huge Exposure

Launching a product and reaching a wide audience can be tricky. As a startup on a budget, you also don't want to break the bank. That's why I created the list of top 5 places to launch your product, for free.
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Your Next Call With A Reporter Is Going To Be Awesome. Here’s Why

Your next call with a reporter is going to be awesome. Here’s why

You want PR. Who doesn't? Being featured on a news website and watching the number of visitors rise in your Analytics is one of the best feelings for an entrepreneur. Let's , make your next call with a reporter a great one -
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