A startup’s marketing strategy combines all of its marketing goals into one plan. Before planning your strategy, think about who your target audience is and focus on the right messaging and channels to reach it.
Your marketing strategy is the foundation of a marketing plan.
In order to be successful and always relevant, you need to consider several types of marketing strategy, and each one should communicate to your target audience the benefits and features of a product. Some examples for marketing strategies can be PR marketing, guerrilla marketing, email marketing, social marketing and more.
Your marketing road map should include the strategies most relevant to you, that are available with your human and capital resources.
In this page, you can find marketing strategy guides and tips, sorted by B2B products, B2C products and Apps.