A startup’s marketing strategy combines all of its marketing goals into one plan. Before planning your strategy, think about who your target audience is and focus on the right messaging and channels to reach it. 

Your marketing strategy is the foundation of a marketing plan.

In order to be successful and always relevant, you need to consider several types of marketing strategy, and each one should communicate to your target audience the benefits and features of a product. Some examples for marketing strategies can be PR marketing, guerrilla marketing, email marketing, social marketing and more.

Your marketing road map should include the strategies most relevant to you, that are available with your human and capital resources.

In this page, you can find marketing strategy guides and tips, sorted by B2B products, B2C products and Apps.

How To Improve Your Signup Form Conversion Rate

How to Improve Your Signup Form Conversion Rate

Launching a landing page with a signup form to collect leads before launching has only upside to it in my view. But how do you make sure it actually works?
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Outsourcing Marketing: The Smart Guide

Outsourcing Marketing: The Smart Guide

For many start-ups, marketing is an after-thought. They have limited resources and those are most likely to go first to other areas such as product development. Some start-ups feel marketing is not necessary because they have not achieved the scale to accommodate more business. But if you want to grow your business, you have to market your services. If your resources are tight and you lack the time to do it yourself, the best option is to outsource your marketing.
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Think About Your ASO Before Rushing Into Buying Media

Think About Your ASO Before Rushing into Buying Media

There's no question that startups need to factor in mobile when devising growth strategy. Gilad Bechar, Founder and CEO of Moburst, leading mobile marketing agency, on why you shouldn't forget your ASO and how to avoid making mobile marketing mistakes.
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Why Growth Cannot Happen Without Retention Marketing Strategies

Why Growth Cannot Happen Without Retention Marketing Strategies

Think about all the energy, time and resources it takes to acquire customers. A marketing funnel without retention is essentially a bucket with holes in it. Customer acquisition is the first step of starting a good business. Retention, however, is a strong strategy on running a great business that is more efficient and can scale.
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How To Choose A Name For Your Startup

How to Choose a Name for Your Startup

Choosing a name for your startup can be a long process in which you advise with dozens of people - your team members, co-founder, family. It's important to remember a few things in the brainstorming process in order to avoid potential unpleasantness and unnecessary budget spent.
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Influencer Marketing Is More Than Just An Overpriced Shout-Out

Influencer Marketing Is More Than Just An Overpriced Shout-Out

Influencers can be your best friend when it comes to amplifying your brand’s message to the digital world. But they can also harm you big time. Check out the smart ways you can use influencers to promote your brand.
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5 Things To Think About Before Creating A Marketing Plan

5 Things to Think About Before Creating a Marketing Plan

Setting a marketing budget before defining a marketing plan is like putting the cart before the horse. Although there are plenty of online resources that can help you get a general idea of how much your marketing budget should be, preparing a marketing road map should come first. Before creating a detailed marketing plan including budget allocation to the various channels, deadlines, owner and more, there are 5 things to consider:
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So You Need A Video. Now What?

So you need a video. Now what?

The chief problem for startups is that even when they have someone who is marketing-savvy on the team, they often have no idea how to create a video, how much it should cost, or even where to begin. Here are some common-sense actionable tips to approach making your video.
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LinkedIn Ads Targeting: The Complete Guide

LinkedIn Ads Targeting: The Complete Guide

LinkedIn Ads are very different than AdWords and Facebook. In this post, Gabriel Ehrlich will lay down a step-by-step guide to choosing the best audience to target, and capture your next leads.
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Here’s What I’d Do to Get Traffic to my Website if I Was Starting from Zero

Growth Hacking is one of the most buzzed about marketing strategies. Vincent Dignan, one of the best growth hackers, shares his top 10 secrets of what he would do, if he had to grow his brand all over again.
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Social Media Marketing Plan On A $0 Budget

Social Media Marketing Plan on a $0 Budget

Setting up social media accounts for your startup is a very important aspect of your online presence and a great (free) way for your potential clients to easily discover and find you. This is how you can do it with $0 budget.
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5 Tech Journalists You’d Be Smart To Follow

5 Tech Journalists You’d Be Smart To Follow

A quick way to cut through the noise is to find your trusted sources. I discovered early on that following reporters on Twitter (not necessarily news outlets) has three great benefits. Here are my top tech reporters to follow:
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Follow Your Customers Yellow Brick Road

Follow Your Customers Yellow Brick Road

Our company had over a hundred paying customers so we set ourselves on trying to hit 10% weekly growth. We came up with so many ideas. But here’s the problem: none of them worked.
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When You Should Start Using Email Marketing

When You Should Start Using Email Marketing

Email marketing is a great way to engage with your leads and customers and update them on promotions, new features. It is a powerful tool that enables you to cost-effectively communicate with your target audience where they are almost all day long - their inbox. So when should you start using it?
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5 Places To Launch Your Product And Get Huge Exposure

5 Places To Launch Your Product And Get Huge Exposure

Launching a product and reaching a wide audience can be tricky. As a startup on a budget, you also don't want to break the bank. That's why I created the list of top 5 places to launch your product, for free.
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Your Next Call With A Reporter Is Going To Be Awesome. Here’s Why

Your next call with a reporter is going to be awesome. Here’s why

You want PR. Who doesn't? Being featured on a news website and watching the number of visitors rise in your Analytics is one of the best feelings for an entrepreneur. Let's , make your next call with a reporter a great one -
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